1. Who We Are
YANWU is the 'data controller' for the information you provide.
Contact Email: contact@yanwuofficial.com
Business Address: 12 Penn Street, N1 5DJ London, UK
ICO Registration Number: C1955286
 
2. What Information We Collect
We only collect the minimum amount of information needed to run our business and stay in touch with you.

This may include:

• Contact Details: Your name and email address (when you sign up for our newsletter, register interest in future releases, RSVP to events, or contact us).

• Order Details: Your delivery address, billing address, and phone number (if you purchase tea from us online).
  Note: We never see or store your credit/debit card details; these are securely handled by our payment processors (e.g. Shopify Payments, Stripe, PayPal).

• Website Data: Your IP address and cookies track how you use our website (to help us improve the site and understand visitor behaviour).

 
3. How We Use Your Data and Why
Under the UK GDPR, we must have a lawful reason to use your data. We use yours for:

• Fulfilling Orders (Contract): We use your address and contact details to process and deliver your tea orders.

• Email Marketing (Consent): If you explicitly opt in to our mailing list, we may send you updates about seasonal tea releases, tea journals, events, brewing guides, and news from YANWU. We will never sell or rent your email address to third parties.

• Website Improvement (Legitimate Interest): We use website analytics and cookies to understand how visitors use our website and improve the user experience.

 
4. Where Your Data is Stored and Shared
We use trusted third-party services to help run our business. Your data may be processed through:

• Our website platform (e.g. Wix, Shopify, Squarespace, or similar providers)

• Our email marketing platform (e.g. Mailchimp, Klaviyo, or similar providers)

• Our payment processors (e.g. Stripe, PayPal, Shopify Payments)

• Our delivery couriers (e.g. Royal Mail, Evri, DHL, or similar providers)

All of these providers are required to maintain appropriate security measures and comply with applicable data protection laws.
 
5. How Long We Keep Your Data
Marketing Emails: We keep your email on our newsletter list until you unsubscribe or request its deletion.
Order Information: We retain order records for as long as required for legal, tax, and accounting purposes.
Website Analytics: Data is retained according to the retention settings of the analytics services we use.
 
6. Your Rights
Under UK GDPR, you have the right to:

• Access the personal information we hold about you

• Correct inaccurate information

• Request deletion of your personal data

• Restrict or object to certain types of processing

• Withdraw your consent at any time

• Request a copy of your personal data

To exercise any of these rights, please get in touch with us using the email address listed above.
 
7. Cookies
Our website uses cookies to improve functionality, understand website usage, and enhance your experience. You can manage or disable cookies through your browser settings.
 
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
 
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch with us at:
Email: contact@yanwuofficial.com